Internet Is Hiding - The Filter Bubble

As I believe we are no longer exposed to the whole world through the internet. The Internet has limited us to what we know or what we want. This trend has begun few years back. We call this strategy Filter bubbles. All most all leading search engines and social networking sites are assuming what detail we want by examining our web browser history and the key words that we typed. Next time we are trying to search through the internet, the search result has been changed according to the history. In short, they personalized the search result.
Particularly, in social networking sites, we only see the friends and their friends who have the same interests or the same ideology about certain things such as music we like, artists we like, and the religion we belong to. As a result, we all confine to certain ethnic group of one segment of the society.

However, there is positive outcome with this discovery. Even in the real word, we prefer to deal with the people who have the same likings, since we have many things to discuss about them. We often express this phenomenon as "Birds of a feather flock together”. We all have experienced this. For example, In online chat rooms, we are looking for like-minded peers. Clive Thompson called this scenario “ High-Bandwidth Buddies” (http://www.wired.com/magazine/2011/04/st_thompson_homophily).  Clive Thompson has identified this phenomenon as Homophily.
On the other hand, we can save lot of time without browsing unrelated or unnecessary people from our search results. When we come to the online shopping, this Filter bubbles help to narrow down what we exactly want and the closest location we can reach.

Personally, I preferred this Filter bubbles idea in regard to the social Networking sites, but not with Google. I have met many people who like art and people who work in related fields through the Facebook.

Search Result (Before Filter bubble )                        Search Result (After Filter bubble )

 

Eli Pariser: Beware online "filter bubbles"