A senator, represented the state of Illinois from January 2005 to November 2008, became the leader of the whole world. How he did that? His presidency campaign was unique and unrivaled to any other precedent candidate in many different approaches. Primarily, the matured online social networking technology was the front line tool for his precedence campaign.
In The Obama campaign 2008; his advertising team (Blue State Digital) has used diversified online channels and technologies to reach the people. For example, in his web site there was interactive element called “MyBO”, which allows other people to upload there Email address books to the site and let the community to join with Obama campaign. In addition, the advertising group put all the secondary channels together, such as text messages (SMS), Phone calls, online videos of his speeches and music videos, mass email complains to raise the awareness about donation, blogs, and forums.
Barack Obama in Springfield, IL
http://www.youtube.com/watch?v=3CjjqnvRKCo
Furthermore, Facebook, MySpace, were the main stream social networks that Blue State Digital worked on. Here you can see the growth rate of usage of the corresponding sites during the campaign period.
Barack Obama: Yes We Can
http://www.youtube.com/watch?v=Fe751kMBwmsFurthermore, Facebook, MySpace, were the main stream social networks that Blue State Digital worked on. Here you can see the growth rate of usage of the corresponding sites during the campaign period.
Technology review September /October 2008
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